Fresh From The Field Newsletter – May
Get Our New 2019 Vidalia Brands Dressing Display
Introducing our high-impact merchandiser, made compact for any produce department. Designed to communicate the authentic Vidalia Brands® story that shoppers have come to know and trust.
To help market the dressings and drive cross-promotional opportunities across grocery departments, Vidalia Brands designed the 2019 shipper so retailers can position our dressings next to complimentary products or next to Vidalia® Onions in the produce department.
May is National Salad Month! But, for Vidalia Brands® it’s always salad season!
Fresh from South Georgia’s Vidalia® Sweet Onion fields comes the world’s finest line of Vidalia-inspired dressings with sweet Southern flair. All Vidalia Brands® products are created from southern family recipes and are guaranteed to deliver the sweet onion ﬂavor that your customers are craving this month.
Every dressing carries our “Clean Label” promise:
- No Preservatives
- No MSG
- No Artificial Colors
- No Artificial Flavors
- No Trans Fat
- No High Fructose Corn Syrup
CONTACT US Email: Sandra@vidaliabrands.com • 1.800.VIDALIA • vidaliabrands.com
Still On A Roll!
Sales of our Vidalia® Sweet Onions are going strong. Don’t miss your chance to stock up on these seasonal gems—they’re movin’ fast!
Our 2019 Vidalia® Sweet Onion season got off to a great start on April 22. The harvest continues to go well due to ideal weather conditions, solid yields, increased demand, and our hard-working crew.
We project to finish harvest around the third week of May.
CONTACT US email@example.com • 912.654.7127
Bland Farms Leading Georgia’s Signature Crop
Bland Farms is one of the largest producers of the Vidalia® crop annually, and are known as leaders and innovative farmers. With Bland Farms, you are partnering with the industry leader with over 70 years of farming experience.
- With 62% of sweet onion sales coming from Vidalia® onions, our team of experts including a full-time agronomist, growers, packers, shippers and in-house marketing specialist becomes an extension of your team
- Number one priority is food safety from seed to shelf
- Family owned and operated with no middle man
Vidalia’s are here!
Amplify your marketing for this 2019 Vidalia® Sweet Onion season with our freshest merchandiser bin.
The Vidalia’s are here! Secondary Display Unit features messaging and graphics that celebrate the values and history of Bland Farms. The design resonates with today’s consumers who want to connect with where their food comes from. It provides retailers with an attractive secondary display for cross-merchandising opportunities, and it’s a great way to promote the 2019 Vidalia® season.
Call us today for 2019 promotional ideas that will drive additional sales for you featuring our Vidalia® Onions.
800-354-1240 or 800-Vidalia (800-354-2542)
Rooted in Tradition Raised to be Sweet
Our new tagline Rooted in Tradition. Raised to be Sweet™ highlights key brand messages that are sure to resonate with shoppers.
For 70 years, our roots have been in traditional farming methods, but we continue to innovate and evolve to remain the leading producer of America’s favorite sweet onions. As retailers, you know our ‘Roots to Retail’ promise, but we wanted to craft a memorable brand message that better connects directly with your shoppers.
Growing our Organics
We also offer Organic Vidalia® Sweet Onions and are committed to helping your growing need for organics
Our Vidalia organic crop kicked off the same day as our conventional Vidalia®. We increased our plantings in an effort to extend the program as long as possible, and the harvest is looking great.
Go Organic Today!
firstname.lastname@example.org • 912.654.7127
Smaller Sizes, Bigger Sales
Bland Farms continues to see the success of their Lil’ O’s™, a line of premium mini sweet onions.
Don’t miss out on your opportunity to merchandise this innovative product and leverage a display that maximizes impulse purchases. Our latest bag label, DRC Box (18 2# bags) and stand-alone shipper feature fresh, bold designs with the Lil’ O’s messaging “Small Sweet Size, Big Sweet Flavor.”
For more information or to order the Lil’ O’s™ display today contact:
email@example.com • 912.654.7127
Spotlight: Sandra Bland
Celebrating Mother’s Day on the Farm
Sandra is the president of Vidalia Brands, Inc. But, perhaps her most important role on the farm is as Mom!
Sandra has spent many hours building Vidalia Brands® into a multi-million dollar business from the ground up. In 2000, Sandra extended Bland Farms booming mail order department to create Vidalia Brands, which rapidly became the leading creator of Vidalia® Onion Products including: Batter mix and blossom sauce; relishes and salsas; snack chips; and her newest award-winning salad dressings.
Some of her fondest memories at the farm include her children, such as when she would put Troy in the playpen in her office as she was putting together mail-order baskets, or the one hot summer she spent with her daughter Courtney building snack shippers. She says “their lives revolved around the farm, and they were ok with that.” The farm turned into an extended family for her and her children, and she wouldn’t have it any other way. Now as the times are changing Sandra, spends her time still at the farm running Vidalia Brands, but her newest focus is her six grandchildren, Jordan, Cashton, Taylor, Peyton, Rubye Kate & Troy Harris.
Happy Mother’s Day Sandra, and to all the moms that make our lives that much sweeter! We love you!
This month, on May 9th, is a most special day on the farm! It’s our Baby Bland’s first birthdays!!! What a year it has been!
Happiest first birthday to our sweet Baby Blands! You both bring so much love and joy to our lives every day! We love you Troy Harris and Rubye Kate!