Fresh from the Field Newsletter – August
THE FINAL COUNTDOWN
BLAND FARMS® STILL HAS GEORGIA-GROWN VIDALIAS IN HOUSE!
We have had great success meeting demand all summer long. As we close out our 2019 Vidalia® Onion season, Bland Farms still has a limited supply of our highest-quality Georgia-grown Vidalia® Sweet Onions available for order. Volumes are projected to last through your Labor Day promotions, but sales of this signature summer gem are still on a roll, so act fast!
Shoppers have come to associate real Georgia Vidalias as one of the highlights of their summer season. Meet shoppers’ increasing demands for domestically grown produce, and extend the limited-time, peak-season product messaging with our secondary Bland Farms display merchandisers.
Order now or you’ll have to see us in 2020!
email@example.com • 912.654.7127
2019 Crop Report: Peru Sweet Onions
We have initiated the harvesting of our sweet onions in Peru, in the region of Ica. Our first fields were harvested, fully mature, in the second week of July. After field curing, we started packing and shipping with success.
The 2019 crop is growing under normal climate conditions. We are enjoying a steady winter with very stable temperatures between 55°F to 75°F, and plenty sunshine, which is ideal for perfect crop development.
The onion plants are developing very well; the plants are robust and they are reaching maturing stage with 12 to 13 leaves, developing nice bulbs (mostly Jumbo sizes), with great flavor and quality.
For the month of August and September, the volumes are projected to be within the expected average yields and quality. The weather predictions for these two months is very conservative, and will continue to have a positive impact on the crop development.
Peru Sweet Onions are the closest in appearance and flavor profile to its more famous cousin, the Vidalia® Sweet Onion. Our agronomy staff has worked tirelessly over many years to cultivate this sweet onion in Peru. Peru sweet onions are mild and sweet in flavor and can be packed in a variety of different options.
DON’T MISS YOUR CHANCE TO STOCK THESE SWEET BEAUTIES FROM PERU!
Order today! CONTACT US
firstname.lastname@example.org • 912.654.7127
Get Smart! Be Prepared for Back to School!
Did you know that Back to School (B2S) is the second largest retail season after only the holidays?
Parents are looking for both healthy and convenient items to pack in lunch boxes and snack bags. Vidalia Brands® Sweet Onion Petal snacks are made using real Vidalia onions that are baked into a healthy snack delivering the true, sweet flavor of a Vidalia onion you crave all year.
Our Sweet Onion Petals come in a variety of flavors that even satisfy the pickiest of eaters. They are baked, not fried, with zero grams trans fat. Compared to other snack options, our petals are lower in calories, sodium, and sugar. Bonus, every bag is gluten-free and kosher, making them the perfect back-to-school snack!
CONTACT US TODAY ABOUT OUR FALL SNACK PROMOTIONS!
email@example.com • 1.800.VIDALIA • vidaliabrands.com
Maximize Your Merchandise!
IT’S NEVER TOO LATE TO GET OUR LINE-UP OF 2019 BLAND FARMS MERCHANDISER BINS.
From onions, to dressings, to snacks, our Secondary Display Units feature shopper-focused messaging and graphics that celebrate the values and history of Bland Farms. It provides retailers with an attractive secondary display for cross-merchandising opportunities, and it’s a great way to promote our Premium Sweet Onions all year long.
Call us today for promotional ideas that will drive additional sales for you featuring our Premium Sweet Onions • 800-354-1240 or 800-Vidalia (800-354-2542)
Bland Farms – Leaders in Premium Sweet Onions
Bland Farms is one of the largest producers of the Vidalia® crop annually, and are known as leaders and innovative farmers. With Bland Farms, you are partnering with the industry leader with over 70 years of farming experience.
- With 62% of sweet onion sales coming from Vidalia® onions, our team of experts including a full-time agronomist, growers, packers, shippers and in-house marketing specialist becomes an extension of your team
- Number one priority is food safety from seed to shelf
- Family owned and operated with no middle man
Rooted in Tradition. Raised to be Sweet
Our new tagline Rooted in Tradition. Raised to be Sweet™ highlights key brand messages that are sure to resonate with shoppers.
For 70 years, our roots have been in traditional farming methods, but we continue to innovate and evolve to remain the leading producer of America’s favorite sweet onions. As retailers, you know our ‘Roots to Retail’ promise, but we wanted to craft a memorable brand message that better connects directly with your shoppers.
Contact Jeff, Sandra or your Bland Farms /Vidalia Brands representative for more information or to place your order at 800-VIDALIA (800-843-2542).