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Vidalia Sweet Onion Volume Available Through Labor Day

Promotable Vidalia® Volume Remains Available Through Labor Day

Crop Extends Retailers’ Vidalia Sweet Onion Offering To Consumers Longer Than Anticipated

Vidalia Sweet Onions

Vidalia Sweet Onions

GLENNVILLE, GA. (Jun. 27, 2013) – An impressive volume of Vidalia sweet onions is benefitting both grower/packer/shippers and retailers who, unlike last year, have the opportunity to capitalize on an extended product offering. Bland Farms is poised to supply retailers well into late August with what they believe are the highest quality Vidalia sweet onions in recent years. Retailers seeking to maximize sales of the most widely recognized sweet onion are able to continue heavy promotion of Vidalia sweet onions in-store for an additional few months rather than switching to a less popular sweet onion offering. According to the 2012 FAIR study conducted by the Vidalia Onion Committee, nearly four out of every five people in the US choose Vidalia sweet onion’s as their favorite. Owner and President, Delbert Bland, advises consistent promotion of Vidalia sweet onions during the second half of the season through Labor Day. “The research we did in 2012 with the Nielsen Perishables Group showed us that consumers are willing to pay a 20 percent premium for sweet onions”, says Bland, “with Vidalia being the most popular variety, we’ve got plenty of volume to supply our customers with so they can make the most of the season before shifting into another variety.”

Tags: Vidalia Sweet Onion

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